Cornel Lazar

About Me

Marketing professional with over 10 years’ experience and a background in both, disruptive startups and global enterprises. Growth Marketing Director at Culture Trip.

A confident, commercially-focused leader with a record of building and managing strong performing teams. Data-driven and analytical with a multi-channel approach that has acquisition, retention and scalability on the mind and a seamless brand / user experience at the heart.

With a passion for digital transformation and agile marketing practices, I frequently seek to anticipate, inspire and drive innovation with an entrepreneurial can-do attitude.

Google Squared-Online Digital Business school graduate with distinction for inspirational thought leadership and a Digital Champion of the Year nomination. Passionate about innovation, digital transformation and agile marketing.

Available for consultancy and public speaking opportunities. Get in touch and connect on LinkedIn or Twitter.

Download CV (PDF)

Top Skills

AREAS OF EXPERTISE

•  Agency relationships (client-side)
•  Brand message & -identity, ToV.
•  Content Marketing
•  Content Strategy / Content Management (CMS)
•  Conversation Rate Optimisation (CRO)
•  CRM
•  Digital Branding; Brand Message & -Identity
•  Holistic, integrated marketing plans
•  Playbooking: Crafting briefs & strategy documents
•  Scalable strategies
•  SEO
•  Social Media Strategy
•  Touch points & user journeys

QUALITIES

•  Strengths: Strategic, Learner, Futuristic, Focus, Relator*
•  Strategic, creative, innovative.
•  Analytical & data-driven.
•  Data storytelling.
•  Leadership & team management.
•  Presenting & Public Speaking.
•  Leading creative workshops.
•  Bilingual; native-level English and German.
•  Team player. Friendly, trustworthy, easy-going personality.

*Results from Live Nation & Clifton Strengths Test

PROGRAMS

•  Adobe Omniture
•  Adobe Photoshop, Illustrator, Dreamweaver, After Effects
•  Salesforce Marketing Cloud & Krux DMP
•  Google Analytics, Search Console
•  Google AdWords, AdSense
•  Majestic SEO
•  Hootsuite
•  Trello, Jira, Slack, Aha!
•  WordPress
•  HTML & CSS
•  Microsoft Office

COURSES
WHERE I GO: SEMINARS
WHAT I DO: MEETUPS

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Recommendations

Yaël Carrara
Product Manager CRM
Ticketmaster Intl. / Live Nation

“Passionate. Innovative. Competent. Cornel is driving his area with authority and conviction. He is interested in trying new opportunities and continuing to develop the successful initiatives in place.

I have been lucky to experience Cornel’s expertise around branding, CRM and marketing while working on common projects over the last couple of years. I gladly recommend Cornel to anyone.”

Zoltan Fodroczi
Senior Insight Analyst, Live Nation
Founder of Prediction Labs

“(…) Cornel is an unquestionable expert in his field who frequently hit and exceeded targets – often against market trends.

I value Cornel’s enthusiasm and (…) he also taught me a few interesting tricks about Digital Marketing.”

Olivier Balaguer
UI Designer
& Front-End Developer

“I’ve had the pleasure of working alongside Cornel for some time while at Ticketmaster. Cornel’s holistic approach is something quite refreshing.

His creative ideas, strategic thinking, and clear approach make Cornel a very approachable person to work with. His on-trend knowledge of content architecture and SEO paves the way for an exceptional leader in multi-channel marketing.”

Claire Whittingham
Managing Director
Squared-Online

“Cornel is an inspirational thought leader with natural leadership skills. He’s very knowledgable and creative; always with a positive attitude and an absolute pleasure to work with.”

Niall Moody
Platform Sales Director
YuMe

“Cornel is competent and creative. With his professional attitude and ability to handle several projects at once, Cornel has added great value to GET ME IN! and Ticketmaster. Above all, Cornel is a joy to work with and a real asset to the team.”

Nirav Dave
Founder & Creative Head
Capsicum Media

“Cornel has been an important part of GET ME IN! and Ticketmaster. He has excellent content skills and possesses SEO knowledge – an added advantage to any company. I would gladly recommend Cornel to anyone. Its been a pleasure working with him.”

Wendy Leenes
Marketing Manager
GET ME IN! Ltd.

“Cornel is very reliable and committed. His approach is proactive and hands on. We successfully worked together on the expansion of Ticketmaster’s Resale sites to increase our market share across Europe.”

Courses and Certifications

I graduated the Google Squared Online Digital Business Leadership program in October 2016 in the top 10% of my class and received the distinction Inspirational Thought Leader amongst 180+ peers and a nomination as Digital Champion of the Year.

Cornel is an inspirational thought leader with natural leadership skills. He’s very knowledgable and creative; always with a positive attitude and an absolute pleasure to work with. (Google Squared Online)

Squared Online with Google

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