Cornel Lazar

About Me

Marketing leader with over 10 years experience and a background in disruptive, challenger startups and global enterprises. Currently Growth Marketing Director & PMM (Growth Squad) at Culture Trip.

Confident and commercially-focused with an analytical, data-driven ‘growth hacker’ approach that has acquisition, retention and scalability on the mind and a seamless brand / user experience at the heart.

Experience in forming and leading multi-channel growth teams across the entire AARRR-funnel. Other areas of expertise: Online marketplaces / -communities, brand development, agency relationships, PR / comms, customer engagement & audience insight.

I frequently seek to anticipate and inspire with an entrepreneurial can-do attitude while driving innovation with a passion for digital transformation.

Google Squared-Online graduate in Digital Business with distinction for inspirational thought leadership and Digital Champion of the Year

Available for consultancy and public speaking opportunities. Connect on LinkedIn, Twitter or email.

Download CV (PDF)

Top Skills

AREAS OF EXPERTISE

•  AARRR funnel
•  Agency relationships (client-side)
•  Brand development
•  Content Marketing
•  Content Strategy / -Management (CMS)
•  Conversion Rate Optimisation (CRO)
•  CRM (B2C) / User Engagement
•  Holistic, integrated marketing plans
•  Messaging, identity, tone of voice.
•  Playbooking: Crafting briefs & strategy documents
•  Scalable strategies
•  SEO, ASO
•  Social Media Strategy
•  Touch points & user journey optimisation

QUALITIES

•  Strengths: Strategic, Learner, Futuristic, Focus, Relator*
•  Strategic, creative, innovative.
•  Analytical & data-driven.
•  Data storytelling.
•  Leadership & team management.
•  Presenting & Public Speaking.
•  Leading creative workshops.
•  Bilingual; native-level English and German.
•  Team player. Approachable, trustworthy, easy-going personality.

*Results from Live Nation & Clifton Strengths Test

PROGRAMS

•  Adobe Omniture
•  Adobe Photoshop, Illustrator, Dreamweaver, After Effects
•  Salesforce Marketing Cloud & Krux DMP
•  Google Analytics, Search Console
•  Google AdWords, AdSense
•  Majestic SEO
•  Hootsuite
•  Trello, Jira, Confluence, Slack, Aha!
•  WordPress
•  HTML & CSS
•  Microsoft Office

COURSES
WHERE I GO: SEMINARS
WHAT I DO: MEETUPS

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Recommendations

Yaël Carrara
Product Manager CRM
Ticketmaster Intl. / Live Nation

“Passionate. Innovative. Competent. Cornel is driving his area with authority and conviction. He is interested in trying new opportunities and continuing to develop the successful initiatives in place.

I have been lucky to experience Cornel’s expertise around branding, CRM and marketing while working on common projects over the last couple of years. I gladly recommend Cornel to anyone.”

Zoltan Fodroczi
Senior Insight Analyst, Live Nation
Founder of Prediction Labs

“(…) Cornel is an unquestionable expert in his field who frequently hit and exceeded targets – often against market trends.

I value Cornel’s enthusiasm and (…) he also taught me a few interesting tricks about Digital Marketing.”

Olivier Balaguer
UI Designer
& Front-End Developer

“I’ve had the pleasure of working alongside Cornel for some time while at Ticketmaster. Cornel’s holistic approach is something quite refreshing.

His creative ideas, strategic thinking, and clear approach make Cornel a very approachable person to work with. His on-trend knowledge of content architecture and SEO paves the way for an exceptional leader in multi-channel marketing.”

Claire Whittingham
Managing Director
Squared-Online

“Cornel is an inspirational thought leader with natural leadership skills. He’s very knowledgable and creative; always with a positive attitude and an absolute pleasure to work with.”

Niall Moody
Platform Sales Director
YuMe

“Cornel is competent and creative. With his professional attitude and ability to handle several projects at once, Cornel has added great value to GET ME IN! and Ticketmaster. Above all, Cornel is a joy to work with and a real asset to the team.”

Nirav Dave
Founder & Creative Head
Capsicum Media

“Cornel has been an important part of GET ME IN! and Ticketmaster. He has excellent content skills and possesses SEO knowledge – an added advantage to any company. I would gladly recommend Cornel to anyone. Its been a pleasure working with him.”

Wendy Leenes
Marketing Manager
GET ME IN! Ltd.

“Cornel is very reliable and committed. His approach is proactive and hands on. We successfully worked together on the expansion of Ticketmaster’s Resale sites to increase our market share across Europe.”

Courses and Certifications

I graduated the Google Squared Online Digital Business Leadership program in October 2016 in the top 10% of my class and received the distinction Inspirational Thought Leader amongst 180+ peers and a nomination as Digital Champion of the Year.

Cornel is an inspirational thought leader with natural leadership skills. He’s very knowledgable and creative; always with a positive attitude and an absolute pleasure to work with. (Google Squared Online)

Squared Online with Google

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