About Me
Marketing leader with over 10 years experience and a background in disruptive, challenger startups and global enterprises. Currently Growth Marketing Director & PMM (Growth Squad) at Culture Trip.
Confident and commercially-focused with an analytical, data-driven ‘growth hacker’ approach that has acquisition, retention and scalability on the mind and a seamless brand / user experience at the heart.
Experience in forming and leading multi-channel growth teams across the entire AARRR-funnel. Other areas of expertise: Online marketplaces / -communities, brand development, agency relationships, PR / comms, customer engagement & audience insight.
I frequently seek to anticipate and inspire with an entrepreneurial can-do attitude while driving innovation with a passion for digital transformation.
Google Squared-Online graduate in Digital Business with distinction for inspirational thought leadership and Digital Champion of the Year
Available for consultancy and public speaking opportunities. Connect on LinkedIn, Twitter or email.
Top Skills
AREAS OF EXPERTISE
• AARRR funnel
• Agency relationships (client-side)
• Brand development
• Content Marketing
• Content Strategy / -Management (CMS)
• Conversion Rate Optimisation (CRO)
• CRM (B2C) / User Engagement
• Holistic, integrated marketing plans
• Messaging, identity, tone of voice.
• Playbooking: Crafting briefs & strategy documents
• Scalable strategies
• SEO, ASO
• Social Media Strategy
• Touch points & user journey optimisation
QUALITIES
• Strengths: Strategic, Learner, Futuristic, Focus, Relator*
• Strategic, creative, innovative.
• Analytical & data-driven.
• Data storytelling.
• Leadership & team management.
• Presenting & Public Speaking.
• Leading creative workshops.
• Bilingual; native-level English and German.
• Team player. Approachable, trustworthy, easy-going personality.
*Results from Live Nation & Clifton Strengths Test
PROGRAMS
• Adobe Omniture
• Adobe Photoshop, Illustrator, Dreamweaver, After Effects
• Salesforce Marketing Cloud & Krux DMP
• Google Analytics, Search Console
• Google AdWords, AdSense
• Majestic SEO
• Hootsuite
• Trello, Jira, Confluence, Slack, Aha!
• WordPress
• HTML & CSS
• Microsoft Office
COURSES
- Google Squared Online;
Digital Marketing & Business Course
(Graduated Aug. 2016 with distinction “Inspirational Thought Leader” and nomination for “Digital Champion of the Year”) - Management Development Programme
(May 2015, Live Nation Entertainment Careers) - Interview and Selection Skills (accredited)
(Nov. 2013, Live Nation Entertainment Careers) - Project Management Fundamentals
(May 2010, Live Nation Entertainment Careers) - Time Management
(Apr. 2010, Ticketmaster Learning)
WHERE I GO: SEMINARS
- Mobile Growth
(November 2018) - IBM Watson
(January 2017, IBM London) - Ad-Tech London
(November 2016, ComExposium) - Digital Marketing Innovation Summit London 2016
(October 2016, The Innovation Enterprise Ltd.) - DAU16 Conference
(September 2016, Rich Mix) - Ingenuity “Content Marketing” at Old Trafford
- (May 2016, Ingenuity)
- eGain Digital Day 2016
(March 2016, eGain) - Commerce 2020 Conference
(February 2016, Salmon Ltd.) - Adobe Symposium 2015
(September 2015) - Digital Entertainment Masterclass
(February 2015, Masterclassing) - The marketer’s guide to modern email design
(January 2015, Pure 360) - A day in the life of a Digital Marketer
(January 2015, GA General Assembly) - Plan and Build a Successful Content Marketing Strategy
(January 2015, NewsCred) - Avoiding Penalties with Panda, Penguin & Authorship Updates
(November 2014, Forward3D) - The personalised path to purchase
(October 2014, Net Media Planet) - Understanding the need for XML and structured content
(October 2014, Bright Talk) - Immersive User Experience design session
(August 2014, GA General Assembly) - Content is King, context is Queen
(April 2014, LinkedIn & Advertising Week) - Lean Viral Marketing for Startups
(March 2014, GA General Assembly. Speaker Holly Clarke Project Manager, Airbnb) - CSA13 – Content Strategy Applied UK Conference
(October 2013, Scott Abel & Red Lorry Yellow Lorry)
WHAT I DO: MEETUPS
- London GrowthHackers Meetup
(Monthly events) - Rebranding The Future
(Feb. 2017, Forward Partners & Just Eat) - Bright Ideas Club
(Jan. 2017, Bright Ideas Trust) - CRM & Design Bootcamps
(Sep. & Oct. 2016, Live Nation) - Public Speaking
(Jul. 2016, General Assembly/Pony Express) - Silicon Milkroundabout London
(Nov. 2015) - #ThinkContent Tour London
(Oct. 2015, NewsCred) - Silicon Milkroundabout London
(Nov. 2014) - Digital Entertainment Masterclass
(Nov. 2014, Masterclassing) - Brand Editors’ Dinner
(Nov. 2014, News Cred) - Brand Inovators Content Marketing Summit
(Nov. 2014, Brand Innovators, Bloomberg Media) - Silicon Drinkabout
(Aug. 2014, Google Campus London)