Cornel Lazar

About Me

Marketing leader with over 10 years of growth and brand building experience at disruptive startups and global enterprises across FMCG, DTC, Marketplaces – B2C & B2B. Currently Marketing Director at Datasine, previously Growth Marketing

Confident, creative and commercially-focused with an analytical, data-driven approach that has acquisition, retention and scalability on the mind and a seamless brand / user experience at the heart. My aim is to transform brands into experiences users love.

Areas of expertise: Forming and leading multi-channel growth teams (acquisition & retention), brand development and positioning, audience insights, CRM / Customer Engagement, content strategy and PR / media relations.

I frequently seek to anticipate and inspire with an entrepreneurial can-do attitude whilst driving innovation with a passion for digital transformation.

Google Squared-Online graduate in Digital Business with distinction for inspirational thought leadership and Digital Champion of the Year.

Available for consultancy and public speaking opportunities. Connect on LinkedIn, Twitter or email.

DOWNLOAD CV  (PDF)

Top Skills

AREAS OF EXPERTISE
  • AARRR funnel
    • User journeys
    • CRO (conversion rate optimisation)
    • Touch point optimisation
  • Agency relations (client-side)
  • Branding,
  • Brand development
    (positioning, messaging, audience insights)
  • Content Strategy
  • CRM / User engagement
  • Digital- and operational transformation
  • Forming / scaling A+ marketing teams
  • Growth marketing
  • Playbooking: Briefs & strategy documents
  • Growth channel / paid, owned & earned:
    (SEM / PPC, ASO, SEO, CRM / Email, Social)
  • Reporting and dashboards
  • Social Media Strategy
QUALITIES
  • Strengths: Strategic, Learner, Futuristic, Focus, Relator*
  • Strategic, creative, innovative
  • Analytical & data-driven
  • Data storytelling
  • Leadership & team management
  • Presenting & Public Speaking
  • Leading creative workshops
  • Bilingual; native-level English and German
  • Team player
  • Approachable, trustworthy, easy-going personality

*Results from Live Nation & Clifton Strengths Test

PROGRAMS
  • Adobe Omniture
  • Adobe Photoshop, Illustrator, Dreamweaver, After Effects
  • Salesforce Marketing Cloud & Krux DMP
  • Google Analytics, Search Console
  • Google AdWords, AdSense
  • Majestic SEO
  • Hootsuite
  • Hubspot CRM
  • Trello, Jira, Confluence, Slack, Aha!
  • WordPress
  • HTML & CSS
  • Microsoft Office
COURSES
WHERE I GO: SEMINARS
WHAT I DO: MEETUPS

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Recommendations



Yaël Carrara

Product Manager CRM
Ticketmaster Intl. / Live Nation

“Passionate. Innovative. Competent. Cornel is driving his area with authority and conviction. He is interested in trying new opportunities and continuing to develop the successful initiatives in place.

I have been lucky to experience Cornel’s expertise around branding, CRM and marketing while working on common projects over the last couple of years. I gladly recommend Cornel to anyone.”

Zoltan Fodroczi
Senior Insight Analyst, Live Nation
Founder of Prediction Labs

“(…) Cornel is an unquestionable expert in his field who frequently hit and exceeded targets – often against market trends.

I value Cornel’s enthusiasm and (…) he also taught me a few interesting tricks about Digital Marketing.”

Olivier Balaguer
UI Designer
& Front-End Developer

“I’ve had the pleasure of working alongside Cornel for some time while at Ticketmaster. Cornel’s holistic approach is something quite refreshing.

His creative ideas, strategic thinking, and clear approach make Cornel a very approachable person to work with. His on-trend knowledge of content architecture and SEO paves the way for an exceptional leader in multi-channel marketing.”

Claire Whittingham
Managing Director
Squared-Online

“Cornel is an inspirational thought leader with natural leadership skills. He’s very knowledgable and creative; always with a positive attitude and an absolute pleasure to work with.”

Niall Moody
Platform Sales Director
YuMe

“Cornel is competent and creative. With his professional attitude and ability to handle several projects at once, Cornel has added great value to GET ME IN! and Ticketmaster. Above all, Cornel is a joy to work with and a real asset to the team.”

Nirav Dave
Founder & Creative Head
Capsicum Media

“Cornel has been an important part of GET ME IN! and Ticketmaster. He has excellent content skills and possesses SEO knowledge – an added advantage to any company. I would gladly recommend Cornel to anyone. Its been a pleasure working with him.”

Wendy Leenes
Marketing Manager
GET ME IN! Ltd.

“Cornel is very reliable and committed. His approach is proactive and hands on. We successfully worked together on the expansion of Ticketmaster’s Resale sites to increase our market share across Europe.”

Courses and Certifications

I graduated the Google Squared Online Digital Business Leadership program in October 2016 in the top 10% of my class and received the distinction Inspirational Thought Leader amongst 180+ peers and a nomination as Digital Champion of the Year.

Cornel is an inspirational thought leader with natural leadership skills. He’s very knowledgable and creative; always with a positive attitude and an absolute pleasure to work with. (Google Squared Online)

Squared Online with Google

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