The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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11/18/2019 at 8:47am
3 rules of modern mobile marketing:
- Make cohorts a way of thinking
- Get your naming conventions right
- Embrace incrementality as a state of mind by @Moshiblum
11/14/2019 at 7:14am
Interesting piece on how Google’s travel & hotel search module uses its monopoly to stifle competition in the #OTA space while delivering a better experience to its users in form of answers instead of options:

#SEO #SEM #Search #DigitalMarketing #Travel
11/13/2019 at 9:06am
Google is introducing ‘Local campaigns’ to help businesses with physical locations to drive more visits to their stores by dropping sponsored location pins into #GoogleMaps when users are searching for local directions.

#DigitalMarketing #SEM #LocalSearch