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The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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11/15/2017 at 9:59pm
Achieve loyalty through the dimensions: Predictive, prevalent, choice and experience #DigitalTransformation #CRM #AI https://t.co/XCSmIhVkIl
11/15/2017 at 9:41pm
17 yr old builds Twitter #bot that uses #AI #ArtificialIntelligence to colourise b/w images and videos. https://t.co/rc49h9p5qE