Branding

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

Continue Reading...

Categories
Connect!
01/18/2020 at 5:42am
News: @Spotify is in talks to acquire @ringer. In 2018, @BillSimmons' podcast network generated over $15 million.
01/17/2020 at 12:12pm
Google has acquired Dublin-based ⁦ @pointy⁩ which developed a solution to help traditional retailers compete with ecommerce giants like Amazon. https://t.co/rPPYYZRLY6