Content Marketing

12 challenging trends that should shape your 2017 marketing strategy

25 October 2016 Content Marketing, Marketing Strategy

Here are what I believe are some of the biggest issues company marketers will be dealing with in 2017,Q

Grow Digital Subscriptions with 4 Proven Insights

12 June 2016 Content Marketing, CRM, Growth Hacking

Originally published on Marketing Experiments by Andrea Johnson. What drives people to sign up for digital subscriptions, especially when similar content ...

Comparing the ROI of Content Marketing and Native Advertising

28 April 2016 Content Marketing, SEM

Many companies rely on content marketing and native advertising to gain visibility for their brand. Which one offers more bang for the buck?

State of Content Marketing in the United Kingdom

17 April 2016 Content Marketing

Content marketing started its digital rise in 2011 and has become all the rage. We'll look at its current state in in 2015 in the UK.

4 Simple Ways to Understand and Execute Content Marketing

16 April 2016 Content Marketing, Content Strategy, Marketing Strategy

Content marketing has taken over and by using the the PESO model, you have a framework that helps you get started with content marketing.

Keyword research: a key element of SEO & content marketing

7 April 2016 Content Marketing, Content Strategy, SEO

Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.

The Ultimate Guide to Building the Business Case For Content Marketing

23 February 2016 Content Marketing, Marketing Strategy

Convincing your CMO to give you budget for content marketing isn’t easy. When it comes down to it, you need to prove ROI before you even get started.

7 Companies That are Killing It with Brand-Driven Storytelling

21 February 2016 Content Marketing

When you meet someone new the end goal is to connect. In business, the rules don’t really change. The trick however… is to be authentic.

10 content marketing game changers to look for in 2016

2 February 2016 Content Marketing, Marketing Strategy

Marketers who stay the course and focus on their strategy will emerge as long-term winners but 2016 will not be the year for the weak. As the hype dissipates, we’ll see plenty of opportunity for brands that want to rise to the top. Here’s a list of all the things we have to look forward to in 2016.

Why the Newsletter Is the Most Important Part of Content Marketing

28 January 2016 Content Marketing, CRM, Marketing Strategy

Silo-marketing doesn't work for content marketing. Here Joe Lazauskas explain how Content Marketing must be part of your CRM strategy.

How to Create Content for the Selfie Generation

24 January 2016 Content Marketing, CRM, Marketing Strategy, Social Media

Millennials have the highest "BS" detector of any generation and are not afraid to use it. So, what drives their content consumption and buying decisions?

How to Use Content Marketing to Growth Hack Your Way Into the European Markets

20 January 2016 Content Marketing, Marketing Strategy, Startups

Figure out where you want to go, before building an intl. SEO infrastructure. Then use a few content marketing growth hacks to gain foothold in those markets.

9 Link Building Resources That’ll Increase Your Search Rankings

17 January 2016 Content Marketing, SEO

Develop and document a strategy to generate more authority links for pages. Content marketing and link building are interconnected that can’t be separated.

Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing

14 January 2016 Content Marketing, SEO

Hundreds of top media sites are desperate for content. A Content Marketeer's job can be simple: Find something newsworthy and create great content around it.

6 Steps to an Optimised and Socialised Content Workflow

7 January 2016 Content Marketing, SEO, Social Media

To realise the benefits of customer insight requires an integrated approach – especially when it comes to content – discovery, consumption and interaction.

ROI of Content Marketing vs. Paid Advertising

17 December 2015 Content Marketing, Content Strategy, SEM

Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to content marketing? I don’t think so.

How To Craft Your Content Marketing Mission Statement

1 December 2015 Content Marketing

A content marketing mission statement should be the foundation for what you hope to achieve. Concisely summarise the value you hope to provide your audience.

Introducing The Periodic Table of Content Marketing

2 August 2015 Content, Content Marketing

I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.

Eight expensive – and surprisingly common – content marketing mistakes

31 July 2015 Content Marketing

Is your content marketing struggling for attention? When you’ve invested time, money and effort into a campaign you thought would explode, where does your post-mortem begin?

Thinking Less Like A Marketer, And More Like A Storyteller

31 July 2015 Content Marketing

Why is content marketing so powerful? It’s not rocket science, people prefer to deal with companies that they know, like & trust.

Content Marketing

12 challenging trends that should shape your 2017 marketing strategy

Grow Digital Subscriptions with 4 Proven Insights

Comparing the ROI of Content Marketing and Native Advertising

State of Content Marketing in the United Kingdom

4 Simple Ways to Understand and Execute Content Marketing

Keyword research: a key element of SEO & content marketing

The Ultimate Guide to Building the Business Case For Content Marketing

7 Companies That are Killing It with Brand-Driven Storytelling

10 content marketing game changers to look for in 2016

Why the Newsletter Is the Most Important Part of Content Marketing

How to Use Content Marketing to Growth Hack Your Way Into the European Markets

9 Link Building Resources That’ll Increase Your Search Rankings

Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing

ROI of Content Marketing vs. Paid Advertising

How To Craft Your Content Marketing Mission Statement

Introducing The Periodic Table of Content Marketing

Eight expensive – and surprisingly common – content marketing mistakes

Thinking Less Like A Marketer, And More Like A Storyteller

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