Here are what I believe are some of the biggest issues company marketers will be dealing with in 2017,Q
Originally published on Marketing Experiments by Andrea Johnson. What drives people to sign up for digital subscriptions, especially when similar content ...
Many companies rely on content marketing and native advertising to gain visibility for their brand. Which one offers more bang for the buck?
Content marketing started its digital rise in 2011 and has become all the rage. We'll look at its current state in in 2015 in the UK.
Content marketing has taken over and by using the the PESO model, you have a framework that helps you get started with content marketing.
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.
Convincing your CMO to give you budget for content marketing isn’t easy. When it comes down to it, you need to prove ROI before you even get started.
When you meet someone new the end goal is to connect. In business, the rules don’t really change. The trick however… is to be authentic.
Marketers who stay the course and focus on their strategy will emerge as long-term winners but 2016 will not be the year for the weak. As the hype dissipates, we’ll see plenty of opportunity for brands that want to rise to the top. Here’s a list of all the things we have to look forward to in 2016.
Silo-marketing doesn't work for content marketing. Here Joe Lazauskas explain how Content Marketing must be part of your CRM strategy.
Millennials have the highest "BS" detector of any generation and are not afraid to use it. So, what drives their content consumption and buying decisions?
Figure out where you want to go, before building an intl. SEO infrastructure. Then use a few content marketing growth hacks to gain foothold in those markets.
Develop and document a strategy to generate more authority links for pages. Content marketing and link building are interconnected that can’t be separated.
Hundreds of top media sites are desperate for content. A Content Marketeer's job can be simple: Find something newsworthy and create great content around it.
To realise the benefits of customer insight requires an integrated approach – especially when it comes to content – discovery, consumption and interaction.
Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to content marketing? I don’t think so.
A content marketing mission statement should be the foundation for what you hope to achieve. Concisely summarise the value you hope to provide your audience.
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
Is your content marketing struggling for attention? When you’ve invested time, money and effort into a campaign you thought would explode, where does your post-mortem begin?
Why is content marketing so powerful? It’s not rocket science, people prefer to deal with companies that they know, like & trust.
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01/20/2020 at 6:30am
“Most #startups die not because they can’t get their tech to work or because their competition out-executes them.
The death of most startups is indifference. Put simply, most companies fail to launch because no-one cares.” - via @a16z
https://t.co/n7VeeE4lw1
“Most #startups die not because they can’t get their tech to work or because their competition out-executes them.
The death of most startups is indifference. Put simply, most companies fail to launch because no-one cares.” - via @a16z
https://t.co/n7VeeE4lw1
01/18/2020 at 11:00pm
Trump’s Space Force troops wearing camo in space is perhaps the strongest evidence yet that Idiocracy is a documentary https://t.co/WG1Yo7fAIb
Trump’s Space Force troops wearing camo in space is perhaps the strongest evidence yet that Idiocracy is a documentary https://t.co/WG1Yo7fAIb
01/18/2020 at 5:42am
News: @Spotify is in talks to acquire @ringer. In 2018, @BillSimmons' podcast network generated over $15 million.
News: @Spotify is in talks to acquire @ringer. In 2018, @BillSimmons' podcast network generated over $15 million.
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