Here are what I believe are some of the biggest issues company marketers will be dealing with in 2017,Q
Originally published on Marketing Experiments by Andrea Johnson. What drives people to sign up for digital subscriptions, especially when similar content ...
Many companies rely on content marketing and native advertising to gain visibility for their brand. Which one offers more bang for the buck?
Content marketing started its digital rise in 2011 and has become all the rage. We'll look at its current state in in 2015 in the UK.
Content marketing has taken over and by using the the PESO model, you have a framework that helps you get started with content marketing.
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.
Convincing your CMO to give you budget for content marketing isn’t easy. When it comes down to it, you need to prove ROI before you even get started.
When you meet someone new the end goal is to connect. In business, the rules don’t really change. The trick however… is to be authentic.
Marketers who stay the course and focus on their strategy will emerge as long-term winners but 2016 will not be the year for the weak. As the hype dissipates, we’ll see plenty of opportunity for brands that want to rise to the top. Here’s a list of all the things we have to look forward to in 2016.
Silo-marketing doesn't work for content marketing. Here Joe Lazauskas explain how Content Marketing must be part of your CRM strategy.
Millennials have the highest "BS" detector of any generation and are not afraid to use it. So, what drives their content consumption and buying decisions?
Figure out where you want to go, before building an intl. SEO infrastructure. Then use a few content marketing growth hacks to gain foothold in those markets.
Develop and document a strategy to generate more authority links for pages. Content marketing and link building are interconnected that can’t be separated.
Hundreds of top media sites are desperate for content. A Content Marketeer's job can be simple: Find something newsworthy and create great content around it.
To realise the benefits of customer insight requires an integrated approach – especially when it comes to content – discovery, consumption and interaction.
Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to content marketing? I don’t think so.
A content marketing mission statement should be the foundation for what you hope to achieve. Concisely summarise the value you hope to provide your audience.
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
Is your content marketing struggling for attention? When you’ve invested time, money and effort into a campaign you thought would explode, where does your post-mortem begin?
Why is content marketing so powerful? It’s not rocket science, people prefer to deal with companies that they know, like & trust.
Latest Articles
- The Story Of A Rebrand: What Is Rebranding – And What It’s Not
- What is Agile Marketing: Everything You Need to Know
- 5 Reasons CMOs Are Failing at ROI
- CRM In The Age Of Data: Why CMOs Are Buddying Up To Big Data
- What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain
Categories
- Branding (6)
- Content (4)
- Content Marketing (20)
- Content Strategy (10)
- CRM (10)
- Design (3)
- Growth Hacking (8)
- Leadership (18)
- Marketing Strategy (31)
- SEM (11)
- SEO (18)
- Social Media (8)
- Startups (18)
- Uncategorized (3)
- UX (5)
Connect!
10/14/2019 at 3:42am
3 major signals that your industry is about to be disrupted
1. Your industry has significant regulatory burdens
2. Your customers have to work at managing their costs
3. Your customers’ experience isn’t positive — or even neutral
https://t.co/NzZQPashZh
3 major signals that your industry is about to be disrupted
1. Your industry has significant regulatory burdens
2. Your customers have to work at managing their costs
3. Your customers’ experience isn’t positive — or even neutral
https://t.co/NzZQPashZh
10/11/2019 at 6:59am
10 Ways Digital Leaders Can Protect Their Teams From Burnout: https://t.co/6rU90ai4ke
#leadership #Management #DigitalTransformation #innovation #mindfullness #wellbeingatwork
10 Ways Digital Leaders Can Protect Their Teams From Burnout: https://t.co/6rU90ai4ke
#leadership #Management #DigitalTransformation #innovation #mindfullness #wellbeingatwork
10/10/2019 at 1:58pm
I chatted with Datasine's Content Editor about the recent rebrand and to share learnings. "The Story of a Rebrand. What Is Rebranding - And What It’s Not" https://t.co/dyV9MQADX8
#rebranding #marketing #brandstrategy #design #brandmarketing #brandvalues #brandpurpose #simonsinek https://t.co/RxQDEqu1Dn
I chatted with Datasine's Content Editor about the recent rebrand and to share learnings. "The Story of a Rebrand. What Is Rebranding - And What It’s Not" https://t.co/dyV9MQADX8
#rebranding #marketing #brandstrategy #design #brandmarketing #brandvalues #brandpurpose #simonsinek https://t.co/RxQDEqu1Dn
Tags
A-B Testing
Agile Marketing
AI (Artificial Intelligence)
Brand Identity
Branding
Brian Solis
Business Strategies
Change Management
Content Marketing
Content Marketing Strategy
Content Outreach
Content Strategy
Creativity
CRM
CRM Strategy
Design
Digital Marketing
Digital Strategy
Digital Transformation
Entrepreneur
Google Analytics
Google Keyword Planner
Growth Hacker
Growth Hacking
Integrated Marketing
Keywords
Leadership
Link Building
Marketing Strategy
Multi-Channel Marketing
Native Advertising
Off-Page SEO
On-Page SEO
PPC
PR
ROI
SEM
SEO
Social Media
Social Media Strategy
Startup
Storytelling
Team Management
User Journey
UX