Content Strategy

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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07/21/2018 at 9:08am
Attribution modeling is the pinnacle of the precise data driven nonsense we face in Marketing in 2018.

It's like saying it's the left eye that really makes the Mona Lisa so good.
It's the 5th note in Bohemian Rhapsody that works hardest, lets repeat it.