Most folks actually waste a lot of time in the content creation process. The number one time-waster in content development is not having a content reuse strategy.
The idea of content is changing. It’s no longer just about videos, social posts and websites. The goal is to deliver relevant content in the right contexts. It’s all part of a new, encompassing, connected world – the internet of things (IoT).
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.
Content marketing has taken over and by using the the PESO model, you have a framework that helps you get started with content marketing.
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.
Social media marketing is cool but now there's Content Marketing, the new kid on the block. What drives traffic? Great content and Social as distributor.
Keyword cannibalisation is a problem with the internal information structure of a website when multiple pages are targeting the same or similar keywords.
Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to content marketing? I don’t think so.
Do you want more leads through Content Marketing? Take a look here for more insight into how to start with Content Marketing Strategy.
A single fantastic (or "10x") piece of content can lift a site's traffic curves long beyond the popularity of that one piece. In today's Whiteboard Friday, Rand talks about why those curves settle into a "new normal," and how you can go about creating the content that drives that change.
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12/07/2019 at 9:56am
https://t.co/gCcOHsYlFB marketing mix. "And their split of Brand : Performance? Well after 5 years of trying different Brand strategies it stands at just 12:88." https://t.co/g8eVOHBC0u
https://t.co/gCcOHsYlFB marketing mix. "And their split of Brand : Performance? Well after 5 years of trying different Brand strategies it stands at just 12:88." https://t.co/g8eVOHBC0u
12/06/2019 at 6:17am
Google extends optimization score to Display campaigns
https://t.co/SQiPGpLSvY
#ppc #sem #displayads #paidmarketing #googleads
Google extends optimization score to Display campaigns
https://t.co/SQiPGpLSvY
#ppc #sem #displayads #paidmarketing #googleads
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