Content Strategy

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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07/24/2017 at 4:00pm
RT @LukeMassie: Today we have the @salesforce guys over from Dublin. Looking at ways to support scale and growth🚀 https://t.co/hmq1WpEl6G cornellazar photo
07/23/2017 at 7:41pm
Looking for an innovative & experienced (read ****hot) #CRMManager. Join my LDN team @VibeTickets: https://t.co/4uJ0eaY0qK #careers #CRMjobs
07/23/2017 at 6:29am
RT @Dublin_ie: A special moment @CrokePark for @u2 as @IrishAirCorps trace the tricolour over a Dublin sunrise. Thanks to @JulleeRed #U2The