Content Strategy

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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09/20/2017 at 7:01pm
RT @bbcthree: Liam Gallagher making tea is the best thing you'll see today. As you were.
09/20/2017 at 4:22pm
Laughable @foofighters statement. #SecondaryTicketing didn't turn #Fans away who gave tickets to friends or forgot their own ID. #SystemFail
09/17/2017 at 1:33pm
"Contrary to Its Name, Digital Transformation is not Digital-First"