Content Strategy

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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04/24/2018 at 9:10am
“Augment your reality”: @U2 push the live experience envelope with innovative #AR stage production and #app for their upcoming #U2ieTour: https://t.co/cGKS7zaHeN

#innovation #AugmentedReality
04/24/2018 at 8:18am
Ahead of #GDPR I’m now seeing these preference menus pop-up. Don’t just hit “continue”!! In the months ahead of GDPR being enforceable (it is already law) if you are given a choice or just continue for any service you use, ALWAYS check choices. Continue ≠ permission anymore. https://t.co/XtCvsb9w6O cornellazar photo
04/24/2018 at 5:55am
Every product needs a North Star Metric: Here’s how to find yours: https://t.co/yS86YYu2cc via @sandhya

#GrowthStrategy #ProductStrategy #GrowthHacking #NorthStarMetric #GrowthTeam