Content Strategy

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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10/14/2019 at 3:42am
3 major signals that your industry is about to be disrupted
1. Your industry has significant regulatory burdens
2. Your customers have to work at managing their costs
3. Your customers’ experience isn’t positive — or even neutral
10/10/2019 at 1:58pm
I chatted with Datasine's Content Editor about the recent rebrand and to share learnings. "The Story of a Rebrand. What Is Rebranding - And What It’s Not"

#rebranding #marketing #brandstrategy #design #brandmarketing #brandvalues #brandpurpose #simonsinek
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