Content Strategy

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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11/11/2018 at 5:57pm
The DNA of #CX #Innovation: Customer experience experts share lessons, insights, and cautionary tales on driving innovation -
11/09/2018 at 10:07am
. @Google announces @Android will support upcoming #foldablephones by providing #screencontinuity, which will help in providing a seamless app experience when one shifts from the phone-sized folded screen to the unfolded screen."

#Innovation #ASO #UX
11/09/2018 at 9:55am
Product/market fit: "When people who know they want your product are happy with what you're offering."

"... then you're ready to shift your focus from product to distribution and "win the market.": via @andrewchen

#GrowthHacking #Startup #Innovation
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