Content Strategy

Structured Authoring: Without it, You’re Spending Too Much Time Creating Content

22 November 2016 Content, Content Strategy

Most folks actually waste a lot of time in the content creation process. The number one time-waster in content development is not having a content reuse strategy.

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Building a content strategy for the internet of things

20 November 2016 Content Strategy

The idea of content is changing. It’s no longer just about videos, social posts and websites. The goal is to deliver relevant content in the right contexts. It’s all part of a new, encompassing, connected world – the internet of things (IoT).

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The Ultimate Moment of Truth and The Art of Digital Engagement

5 October 2016 Branding, Content Strategy, Marketing Strategy, SEM

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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4 Simple Ways to Understand and Execute Content Marketing

16 April 2016 Content Marketing, Content Strategy, Marketing Strategy

Content marketing has taken over and by using the the PESO model, you have a framework that helps you get started with content marketing.

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Keyword research: a key element of SEO & content marketing

7 April 2016 Content Marketing, Content Strategy, SEO

Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.

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10 Tactics You Must Use in Your Content Marketing Strategy

17 January 2016 Content Strategy

Social media marketing is cool but now there's Content Marketing, the new kid on the block. What drives traffic? Great content and Social as distributor.

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How to Keep Keyword Cannibalism from Robbing Your Site’s Performance

3 January 2016 Content, Content Strategy, SEO

Keyword cannibalisation is a problem with the internal information structure of a website when multiple pages are targeting the same or similar keywords.

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ROI of Content Marketing vs. Paid Advertising

17 December 2015 Content Marketing, Content Strategy, SEM

Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to content marketing? I don’t think so.

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Content Marketing Strategy Checklist

11 December 2015 Content Strategy

Do you want more leads through Content Marketing? Take a look here for more insight into how to start with Content Marketing Strategy.

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The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic – Whiteboard Friday

3 August 2015 Content Strategy, SEO

A single fantastic (or "10x") piece of content can lift a site's traffic curves long beyond the popularity of that one piece. In today's Whiteboard Friday, Rand talks about why those curves settle into a "new normal," and how you can go about creating the content that drives that change.

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