Marketing Strategy

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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Six tips for successfully planning an integrated marketing campaign

Integrated campaign planning is more in-depth than just co-ordinating different media channels, and we are now seeing brand marketers apply integrated methodologies to their everyday campaigns as a matter of course. In the most part, digital interaction is at the centre of marketing campaigns and this is stark recognition that today’s consumer is well and truly a digital consumer.

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What Defines Creativity in an Integrated Model? (Hint: It’s more than just an awesome slogan)

Creativity takes many forms in the way companies communicate today. It can be in the way a business turns a reputational challenge on its head with a promotion so inventive in its simplicity; in a social media post that uses a surprising word play to generate shares and likes; or in a crisis response with the leverage of a digital platform to disseminate information in a novel way.

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07/24/2017 at 4:00pm
RT @LukeMassie: Today we have the @salesforce guys over from Dublin. Looking at ways to support scale and growth🚀 https://t.co/hmq1WpEl6G cornellazar photo
07/23/2017 at 7:41pm
Looking for an innovative & experienced (read ****hot) #CRMManager. Join my LDN team @VibeTickets: https://t.co/4uJ0eaY0qK #careers #CRMjobs
07/23/2017 at 6:29am
RT @Dublin_ie: A special moment @CrokePark for @u2 as @IrishAirCorps trace the tricolour over a Dublin sunrise. Thanks to @JulleeRed #U2The