Marketing Strategy

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

Continue Reading...

Six tips for successfully planning an integrated marketing campaign

Integrated campaign planning is more in-depth than just co-ordinating different media channels, and we are now seeing brand marketers apply integrated methodologies to their everyday campaigns as a matter of course. In the most part, digital interaction is at the centre of marketing campaigns and this is stark recognition that today’s consumer is well and truly a digital consumer.

Continue Reading...

What Defines Creativity in an Integrated Model? (Hint: It’s more than just an awesome slogan)

Creativity takes many forms in the way companies communicate today. It can be in the way a business turns a reputational challenge on its head with a promotion so inventive in its simplicity; in a social media post that uses a surprising word play to generate shares and likes; or in a crisis response with the leverage of a digital platform to disseminate information in a novel way.

Continue Reading...

Categories
Connect!
01/20/2020 at 6:30am
“Most #startups die not because they can’t get their tech to work or because their competition out-executes them.

The death of most startups is indifference. Put simply, most companies fail to launch because no-one cares.” - via @a16z

https://t.co/n7VeeE4lw1
01/18/2020 at 11:00pm
Trump’s Space Force troops wearing camo in space is perhaps the strongest evidence yet that Idiocracy is a documentary https://t.co/WG1Yo7fAIb
01/18/2020 at 5:42am
News: @Spotify is in talks to acquire @ringer. In 2018, @BillSimmons' podcast network generated over $15 million.