The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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Six tips for successfully planning an integrated marketing campaign

Integrated campaign planning is more in-depth than just co-ordinating different media channels, and we are now seeing brand marketers apply integrated methodologies to their everyday campaigns as a matter of course. In the most part, digital interaction is at the centre of marketing campaigns and this is stark recognition that today’s consumer is well and truly a digital consumer.

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08/02/2019 at 3:18pm
What advice would our Product Manager, Alex Lillo, give to #UX designers starting out in their careers? "Focus on the user research. When you do that then suddenly everything falls into place". Read the full interview here: #tech #workingintech #datasine
08/01/2019 at 9:48pm
My favorite life lesson that I learned from the #Apollo11 mission is: The sky is not the limit...there are footprints on the Moon! #moonwalking cornellazar photo