SEM

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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Six tips for successfully planning an integrated marketing campaign

Integrated campaign planning is more in-depth than just co-ordinating different media channels, and we are now seeing brand marketers apply integrated methodologies to their everyday campaigns as a matter of course. In the most part, digital interaction is at the centre of marketing campaigns and this is stark recognition that today’s consumer is well and truly a digital consumer.

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11/15/2017 at 9:59pm
Achieve loyalty through the dimensions: Predictive, prevalent, choice and experience #DigitalTransformation #CRM #AI https://t.co/XCSmIhVkIl
11/15/2017 at 9:41pm
17 yr old builds Twitter #bot that uses #AI #ArtificialIntelligence to colourise b/w images and videos. https://t.co/rc49h9p5qE