SEO

User intent mapping on steroids

Until 5 years ago, nobody in SEO cared about User Intent. Then everything changed. Without fulfilling the right user intent, a page won’t rank. What happened? Hummingbird (2013) and RankBrain (2015). In this article, I show you how to solve this issue by scaling up user intent identification.

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Demystifying SEO with experiments

Search engine optimization (SEO) has been one of the biggest drivers of growth for Pinterest. However, it wasn’t always easy to find winning strategies at our scale. Traditionally, SEO tactics include trying out different known strategies and hoping for the best. Over time we’ve found the only way to verify if a change affects the user behavior positively is to run an A/B test.

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04/24/2018 at 9:10am
“Augment your reality”: @U2 push the live experience envelope with innovative #AR stage production and #app for their upcoming #U2ieTour: https://t.co/cGKS7zaHeN

#innovation #AugmentedReality
04/24/2018 at 8:18am
Ahead of #GDPR I’m now seeing these preference menus pop-up. Don’t just hit “continue”!! In the months ahead of GDPR being enforceable (it is already law) if you are given a choice or just continue for any service you use, ALWAYS check choices. Continue ≠ permission anymore. https://t.co/XtCvsb9w6O cornellazar photo
04/24/2018 at 5:55am
Every product needs a North Star Metric: Here’s how to find yours: https://t.co/yS86YYu2cc via @sandhya

#GrowthStrategy #ProductStrategy #GrowthHacking #NorthStarMetric #GrowthTeam