Demystifying SEO with experiments

Search engine optimization (SEO) has been one of the biggest drivers of growth for Pinterest. However, it wasn’t always easy to find winning strategies at our scale. Traditionally, SEO tactics include trying out different known strategies and hoping for the best. Over time we’ve found the only way to verify if a change affects the user behavior positively is to run an A/B test.

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11/18/2019 at 8:47am
3 rules of modern mobile marketing:
- Make cohorts a way of thinking
- Get your naming conventions right
- Embrace incrementality as a state of mind by @Moshiblum
11/14/2019 at 7:14am
Interesting piece on how Google’s travel & hotel search module uses its monopoly to stifle competition in the #OTA space while delivering a better experience to its users in form of answers instead of options:

#SEO #SEM #Search #DigitalMarketing #Travel
11/13/2019 at 9:06am
Google is introducing ‘Local campaigns’ to help businesses with physical locations to drive more visits to their stores by dropping sponsored location pins into #GoogleMaps when users are searching for local directions.

#DigitalMarketing #SEM #LocalSearch