THE SECONDARY TICKET MARKET IS BROKEN
There’s little doubt, the resale ticketing, also referred to as secondary ticket market, has been broken for some time and no matter what the established players have been telling the fans, the issues are weaved deeply into the industry and its dealings and processes. The problems are not the ticket touts/scalpers or bots. These are merely symptoms and make great PR for the industry to diffuse attention – pure and simple.
As such, we believe the established players are either not in a position to change or don’t want to solve it.
CHANGE MUST COME FROM OUTSIDE THE INDUSTRY
At Vibe Tickets we don’t believe that government regulations and hard price-caps are the way forward. We strongly believe in a truly open marketplace where transparency and fairness is achieved through self-regulation and informed consumers.
The solution must come from an outside disruptor and Vibe Tickets is on a mission to be that disruptor. With a community, fan-focused approach, our USP is simple, yet revolutionary: A transparent, secure and social ticket marketplace.
PEOPLE POWER CREATES POWER PEOPLE: A CULTURAL MOVEMENT
At scale, Vibe Tickets will “organically” reshape the ticketing resale industry by turning the focus onto fans and leveraging ‘people power’ by providing real fans a trusted, transparent and social marketplace.
By building a global community of fans we facilitate the safe buying and selling of tickets. Empowering our users to directly connect with one another, we’re offering fans access to a truly unique dynamic network. Vibe’s influence increases with every new user:
People Power creates Power People
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3 major signals that your industry is about to be disrupted
1. Your industry has significant regulatory burdens
2. Your customers have to work at managing their costs
3. Your customers’ experience isn’t positive — or even neutral
I chatted with Datasine's Content Editor about the recent rebrand and to share learnings. "The Story of a Rebrand. What Is Rebranding - And What It’s Not" https://t.co/dyV9MQADX8
#rebranding #marketing #brandstrategy #design #brandmarketing #brandvalues #brandpurpose #simonsinek https://t.co/RxQDEqu1Dn