Creativity

What Defines Creativity in an Integrated Model? (Hint: It’s more than just an awesome slogan)

Creativity takes many forms in the way companies communicate today. It can be in the way a business turns a reputational challenge on its head with a promotion so inventive in its simplicity; in a social media post that uses a surprising word play to generate shares and likes; or in a crisis response with the leverage of a digital platform to disseminate information in a novel way.

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01/18/2020 at 5:42am
News: @Spotify is in talks to acquire @ringer. In 2018, @BillSimmons' podcast network generated over $15 million.
01/17/2020 at 12:12pm
Google has acquired Dublin-based ⁦ @pointy⁩ which developed a solution to help traditional retailers compete with ecommerce giants like Amazon. https://t.co/rPPYYZRLY6