Digital Marketing

What Defines Creativity in an Integrated Model? (Hint: It’s more than just an awesome slogan)

Creativity takes many forms in the way companies communicate today. It can be in the way a business turns a reputational challenge on its head with a promotion so inventive in its simplicity; in a social media post that uses a surprising word play to generate shares and likes; or in a crisis response with the leverage of a digital platform to disseminate information in a novel way.

Continue Reading...

Categories
Connect!