Keywords Archives | Cornel Lazar

How to do Keyword Research in 90 Minutes

20 January 2016 Marketing Strategy, SEM, SEO

Find out how to quickly research and identify your top referring keywords using Google Analytics, Google Webmaster Tools and Google Keyword Planner.

How to Improve Your Page Ranking for a Specific Keyword

16 January 2016 SEO

Let’s see how you can optimise a page for a keyword and improve its rankings in an efficient way by avoiding over-optimisation mistakes.

The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic – Whiteboard Friday

3 August 2015 Content Strategy, SEO

A single fantastic (or "10x") piece of content can lift a site's traffic curves long beyond the popularity of that one piece. In today's Whiteboard Friday, Rand talks about why those curves settle into a "new normal," and how you can go about creating the content that drives that change.

Calculating Estimated ROI for a Specific Site & Body of Keywords

2 August 2015 SEM

One of the biggest challenges for SEO is proving its worth. We all know it's valuable, but it's important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To do that, I put together a process to calculate an estimate of ROI for implementing changes to keyword targeting.

Keywords

How to do Keyword Research in 90 Minutes

How to Improve Your Page Ranking for a Specific Keyword

The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic – Whiteboard Friday

Calculating Estimated ROI for a Specific Site & Body of Keywords

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Latest Articles

Keywords

How to do Keyword Research in 90 Minutes

How to Improve Your Page Ranking for a Specific Keyword

The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic – Whiteboard Friday

Calculating Estimated ROI for a Specific Site & Body of Keywords

Latest Articles

Categories

Connect!

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