The proliferation of marketing technology hasn’t quite helped CMOs on the measurement front as much as was expected. With more budget, data, and tools at our disposal than ever, why is demonstrating marketing’s impact still such a challenge? I think it comes down to five points.
- The Story Of A Rebrand: What Is Rebranding – And What It’s Not
- What is Agile Marketing: Everything You Need to Know
- 5 Reasons CMOs Are Failing at ROI
- CRM In The Age Of Data: Why CMOs Are Buddying Up To Big Data
- What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain
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