User intent mapping on steroids

Until 5 years ago, nobody in SEO cared about User Intent. Then everything changed. Without fulfilling the right user intent, a page won’t rank. What happened? Hummingbird (2013) and RankBrain (2015). In this article, I show you how to solve this issue by scaling up user intent identification.

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Demystifying SEO with experiments

Search engine optimization (SEO) has been one of the biggest drivers of growth for Pinterest. However, it wasn’t always easy to find winning strategies at our scale. Traditionally, SEO tactics include trying out different known strategies and hoping for the best. Over time we’ve found the only way to verify if a change affects the user behavior positively is to run an A/B test.

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11/11/2018 at 5:57pm
The DNA of #CX #Innovation: Customer experience experts share lessons, insights, and cautionary tales on driving innovation -
11/09/2018 at 10:07am
. @Google announces @Android will support upcoming #foldablephones by providing #screencontinuity, which will help in providing a seamless app experience when one shifts from the phone-sized folded screen to the unfolded screen."

#Innovation #ASO #UX
11/09/2018 at 9:55am
Product/market fit: "When people who know they want your product are happy with what you're offering."

"... then you're ready to shift your focus from product to distribution and "win the market.": via @andrewchen

#GrowthHacking #Startup #Innovation
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