Thought Leadership

11/18/2019 at 8:47am
3 rules of modern mobile marketing:
- Make cohorts a way of thinking
- Get your naming conventions right
- Embrace incrementality as a state of mind by @Moshiblum
11/14/2019 at 7:14am
Interesting piece on how Google’s travel & hotel search module uses its monopoly to stifle competition in the #OTA space while delivering a better experience to its users in form of answers instead of options:

#SEO #SEM #Search #DigitalMarketing #Travel
11/13/2019 at 9:06am
Google is introducing ‘Local campaigns’ to help businesses with physical locations to drive more visits to their stores by dropping sponsored location pins into #GoogleMaps when users are searching for local directions.

#DigitalMarketing #SEM #LocalSearch