User Journey

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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01/20/2020 at 6:30am
“Most #startups die not because they can’t get their tech to work or because their competition out-executes them.

The death of most startups is indifference. Put simply, most companies fail to launch because no-one cares.” - via @a16z
01/18/2020 at 11:00pm
Trump’s Space Force troops wearing camo in space is perhaps the strongest evidence yet that Idiocracy is a documentary
01/18/2020 at 5:42am
News: @Spotify is in talks to acquire @ringer. In 2018, @BillSimmons' podcast network generated over $15 million.