How to find your ICP: Signals that matter
To find your ICP, move beyond firmographics and look at the challenges your prospects face. My framework guides you from research to an actionable ICP.
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📚 Articles ( 64 )
Marketing is evolving fast and can feel overwhelming. Sometimes described as being
- Part science.
- Part creativity.
- Part experience.
… and a sprinkle of magic.
Here on my blog, I go beyond the surface, sharing practical insights, frameworks, and playbooks drawn from my work to help make sense of today’s marketing challenges.
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🚀 Latest Post
Learnings from My Vibe Coding Project
Shareback of my experience building my latest vibe coding project, William AI: approach, tools deployed, challenges faced, and real project costs.
Learnings from My Vibe Coding Project
Shareback of my experience building my latest vibe coding project, William AI: approach, tools deployed, challenges faced, and real project costs.
Optimise your SaaS PPC marketing strategy
Boost new life into your tired paid B2B SaaS marketing. Structure your PPC strategy user centric by aligning branded v non-branded creatives tactically along the acquisition funnel.
Pricing 101: What pricing strategy to deploy and when
Maximise revenue with an effective pricing strategy. In this post I’m looking at some of the most effective pricing strategies and techniques.
🤝 Two-Sided Marketplaces
What is Marketplace Liquidity and what are its key factors and strategies to improve it?
Learn how to improve marketplace liquidity. Understand the key factors impacting marketplace liquidity and discover how to effectively improve it.
Content Marketing Metrics That Matter: How to Measure and Prove ROI
In marketing, we measure more data than ever, yet one of the hardest aspects is to prove the true impact of content. Here I share how to quantify how content…
How Nokia lost the battle without doing anything (wrong)
Learn how Nokia’s lack of innovation and failure to adapt to changing market trends led to its downfall in the smartphone industry. A warning to us all.
CRM in the age of data: Why CMOs are buddying up to big data
Discover how big data is transforming CRM and why CMOs are teaming up with data analysts to make data-driven decisions in the age of customer experience.
Defining Your Value Metric: A Guide to Pricing Your Product for Customer Retention and Profitability
Discover usage-based pricing and how to define a value metric to calibrate your pricing strategy according to the value of a product. Boost customer retention and profitability.
🔖 Jump to a Topic
🚀 Latest Post
Learnings from My Vibe Coding Project
Shareback of my experience building my latest vibe coding project, William AI: approach, tools deployed, challenges faced, and real project costs.
Ineffective SaaS onboarding is a leading cause of early churn – but it’s fixable
SaaS onboarding often causes early churn by delaying value. Learn how Jobs-To-Be-Done based onboarding delivers relevance faster and improves activation.
Content Marketing Metrics That Matter: How to Measure and Prove ROI
In marketing, we measure more data than ever, yet one of the hardest aspects is to prove the true impact of content. Here I share how to quantify how content…
How to find your ICP: Signals that matter
To find your ICP, move beyond firmographics and look at the challenges your prospects face. My framework guides you from research to an actionable ICP.
Pricing 101: What pricing strategy to deploy and when
Maximise revenue with an effective pricing strategy. In this post I’m looking at some of the most effective pricing strategies and techniques.
Content Marketing Metrics That Matter: How to Measure and Prove ROI
In marketing, we measure more data than ever, yet one of the hardest aspects is to prove the true impact of content. Here I share how to quantify how content…
The Leadership Spectrum: Balancing Different Styles for Team Success
My journey through tech startups taught me that versatile leadership styles determine organisational success and team wellbeing. Learning from both inspiring mentors and witnessing leadership failures, I’ve adopted adaptive approaches…
The rudder fallacy: Adopting lean startup principles
Learn why blindly following Lean Startup principles may not be the best strategy for your business. Avoid the “rudder fallacy” and make informed decisions.
Scaling Your Online Marketplace: 10 Top KPIs to Measure Success
Learn how to measure the success of your online marketplace business with essential KPIs: Scale, Margin, Momentum, Activity, Engagement, and Retention. Improve revenue growth and profitability today.