Learnings from My Vibe Coding Project
Shareback of my experience building my latest vibe coding project, William AI: approach, tools deployed, challenges faced, and real project costs.
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Leadership · Innovation · Change
Cornel Lazar
Marketing leader at the intersection of Growth, Brand and Product Marketing, driving innovation and scale.
I enjoy partnering with ambitious organisations where I transform marketing functions, develop growth strategies anchored in data, customer-centricity and creativity, and reimagine how products scale across the full spectrum for user and brand excellence.
I lead digital transformation, align people with the processes and tools in cross-functional environments.
On my website, I share my thoughts, experiences and approaches to building products, brands and organisations that scale.
Marketing leader at the intersection of Growth, Brand and Product Marketing, driving innovation and scale.
I enjoy partnering with ambitious organisations where I transform marketing functions, develop growth strategies anchored in data, customer-centricity and creativity, and reimagine how products scale across the full spectrum for user and brand excellence.
I lead digital transformation, align people with the processes and tools in cross-functional environments.
On my website, I share my thoughts, experiences and approaches to building products, brands and organisations that scale.
Insights · Frameworks · Playbooks
Insights · Frameworks · Playbooks
📚 Articles ( 57 )
📚 Articles ( 57 )
Marketing moves quickly and it can be hard to cut through the noise.
At its core, the pillars remain consistent:
- Part science
- Part creativity
- A readiness to embrace change and new technologies
In this blog, I share my insights, frameworks, and playbooks.
Composition of a Cross-Functional Growth Team
Cross-functional Growth teams only work when responsibility is clear and ownership spans the full funnel. Here, I look at how…
Rethinking Demand Gen: The Buyer Readiness Framework for SaaS
Many SaaS marketers chase lead volume and focus on signals that often struggle to translate into pipeline. My buyer readiness…
SaaS Leads Modeller: Calculate Realistic Lead and Budget Targets
clazar
Use my free SaaS Leads Modeller to set data-driven sales and marketing goals. Identify conversion rates, CPC baselines, and lead requirements to build realistic forecasts and defend your budget with confidence.
William AI: Generate publish-ready copy – fast!
clazar
William AI is my role-aware copywriting system that removes the usual AI black box and works collaboratively to help marketers, sales teams, and anyone creating copy that resonates and converts.
Growth Terminology Wiki
clazar
A comprehensive collection of definitions and concepts that shape modern growth, marketing and product.
Understand the Real Value Behind an Equity Offer
clazar
Free access to my Equity Offer Calculator to help you evaluate the real value of a job’s shares or stock-option package. Gain clarity. Ask the right questions. Decide with confidence.